About Us

Welcome Wagon® was founded in 1928 by an insightful marketing man in Memphis, Tennessee, Thomas Briggs. Mr. Briggs was inspired by stories of early Conestoga “welcome wagons” that would meet and greet westward travelers, providing fresh food and water for the journey. He created Welcome Wagon® to embody this same spirit of warm hospitality and welcome. He hired “hostesses”, women who were friendly and knowledgeable about their neighborhood, to personally deliver baskets of gifts supplied by local businesses to new homeowners.